Pontiflex AppLeads is a year old now, and with that said, they’ve managed to collect some data from over 115 million app installs. The most interesting numbers of this are earnings in comparison to Android and iPhone developers, their data is showing Android developers made on average, CPMs of $101.76 while iPhone developers earned average CPMs of $47.10, still 50 -100X the industry average.

1. Over 115 million app installs: Mobile apps that have integrated the Pontiflex AppLeads SDK have been installed 115,299,050 times to date, proof of the immense reach that can be achieved via mobile app advertising. Some of the advertisers working with Pontiflex AppLeads include: Tommy Hilfiger, Lilly Pulitzer, Dunhill Vacations, PalmBeach Jewelry, TigerDirect, Hotwire, Dockers, Café Mom, SpaFinder, Rockport, MyPoints, Visit Scotland, Visit Mexico, Bitbop.com and many others.

2. Over 1.5 million app developer registrations: Both the Apple Store and the Android Market fall short in terms of enabling developers to connect with users that have installed their apps — a crucial factor in building awareness for app promotion. With Pontiflex AppLeads’ mobile signup ads, users can opt in to receive updates from app developers in a 100% transparent way. In Q1 2011, 1,517,927 people signed up through AppLeads to receive email updates from the developers of apps they downloaded. Thousands of developers like Moonbeam Development, Atonality Mobile and Brisk Mobile communicate with people who signed up to promote additional apps, beta test new app features, gain user feedback and build a lasting relationship with their users.

3. Vital Marketing Opportunity for Non-Game Apps: Marketing industry perception holds that gaming apps represent the greatest opportunity for mobile marketing. And while games featuring AppLeads registered the largest number of app installs, other categories revealed significant opportunities for marketers as well. These included: News and Entertainment (17.5 million installs), Utility (16.1 million), Lifestyle (8.7 million), Travel (2.3 Million) and Music (1.3 million). The implications are clear: when planning mobile marketing campaigns, marketers need to look beyond just gaming apps.

[Press Release]

AUTHOR: Fabrizio Pilato is the publisher of Mobile Developer Magazine. Fabrizio loves photography and to travel, he currently spends his time in Calgary Alberta but has visited over 15 countries and hundreds of cities. He has been reporting on mobile technology and the industry since 1999.

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